User Acquisition in Google Analytics is a report used to get data as to how users are finding your website or app. There are several different channels in User acquisition that show what kind of channel
On NWTC.edu the Organic search which is a free listing in a Google Search, has the highest number of new users at 114,894. There are ways to improve Organic Search rankings such as define a keyword list and target keywords that match a search intent (Informational, Transactional or Navigational). Other ways to improve Organic search is providing high-quality content as it causes viewers to be interested and to return to the site or share the site.
Below Organic search is Direct at 73,632 and Display at 6,539 new users. Direct Search is where the website visits traffic source is unknown or the referral source is tracked incorrectly. There are different ways to increase Direct search, such as include SEO Paid ads, Social Media or Email Marketing.
Display Search is traffic that discovered your site by clicking on an ad from a different website. Different ways ads can be shown is blog ads or image ads. Ways to increase display search is to create more ads that will link to your website from another website.