Engagement Time is important to websites as engagement time shows content performance. As shown in the image, the average engagement time per session is significantly low at 57 seconds, with 1.1 engaged session per user.
Having a high engagement time is ideal as it shows that your content is sticking well with your viewers and shows that your content is something they find interesting or useful.
There are many ways to increase engagement time which include using Relevant keywords, Conduct user research to see what people your website attracts, having multiple CTAs (call-to-actions) to keep users interest or create more interactive content to keep the viewers interested in your site.