New users in Google Analytics shows you how many new people have visited your website for the first time. If your site does not have many visitors then improving your site is the best way to attract new users.
As shown in the image, New users still active were forecasted between 5,302 and 16,681, NWTC.edu had 4,622 active new users within the past month. This month NWTC had 207K new users while last month from October 1st – October 31st NWTC had 227K new users.
There are many different ways to attract more new users such as identify and understand who your audience is, improve a users journey throughout your site. Ways to improve the users journey could be creating a better layout or improving paths. Other ways to attract more users include, using campaigns to track your traffic, discover what content is attracting the most people and improve that content even more.