Month: November 2023

New users in Google Analytics shows you how many new people have visited your website for the first time. If your site does not have many visitors then improving your site is the best way to attract new users.

As shown in the image, New users still active were forecasted between 5,302 and 16,681, NWTC.edu had 4,622 active new users within the past month. This month NWTC had 207K new users while last month from October 1st – October 31st NWTC had 227K new users.

There are many different ways to attract more new users such as identify and understand who your audience is, improve a users journey throughout your site. Ways to improve the users journey could be creating a better layout or improving paths. Other ways to attract more users include, using campaigns to track your traffic, discover what content is attracting the most people and improve that content even more.

User Acquisition in Google Analytics is a report used to get data as to how users are finding your website or app. There are several different channels in User acquisition that show what kind of channel

On NWTC.edu the Organic search which is a free listing in a Google Search, has the highest number of new users at 114,894. There are ways to improve Organic Search rankings such as define a keyword list and target keywords that match a search intent (Informational, Transactional or Navigational). Other ways to improve Organic search is providing high-quality content as it causes viewers to be interested and to return to the site or share the site.

Below Organic search is Direct at 73,632 and Display at 6,539 new users. Direct Search is where the website visits traffic source is unknown or the referral source is tracked incorrectly. There are different ways to increase Direct search, such as include SEO Paid ads, Social Media or Email Marketing.

Display Search is traffic that discovered your site by clicking on an ad from a different website. Different ways ads can be shown is blog ads or image ads. Ways to increase display search is to create more ads that will link to your website from another website.

Engagement Time is important to websites as engagement time shows content performance. As shown in the image, the average engagement time per session is significantly low at 57 seconds, with 1.1 engaged session per user.

Having a high engagement time is ideal as it shows that your content is sticking well with your viewers and shows that your content is something they find interesting or useful.

There are many ways to increase engagement time which include using Relevant keywords, Conduct user research to see what people your website attracts, having multiple CTAs (call-to-actions) to keep users interest or create more interactive content to keep the viewers interested in your site.

Traffic acquisition or the process of attracting viewers on your site is important as it is a way to understand where your website and visitors are coming from.

Traffic acquisition can be broken down into different channel groups such as Organic Search, Direct, Referral, Display, Paid Search, Unassigned, Organic Social, Mobile Push Notifications and Email.

At NWTC the Organic search which is a free listing in a Google Search, has the highest number of users at 126,705. Following Organic Search, Direct Search with 76,463 and Referral with 9,752 are the 2nd and 3rd channel group.

Direct Search is where the website visits traffic source is not known or the referral source is tracked incorrectly. Ways to increase Direct search include SEO Paid ads or Email Marketing.

Referrals are when a visitor ends up on your site from another sources link. Having a high referral count is ideal as it is a way to improve your brand exposure and become more recognized. With Referrals having a low number of users, there are ways to improve your referral count which include using Social Media, Media coverage, Partner or Sponsor websites or Email Newsletters.

Wordfence Site

Wordfence Purpose

• Reduce the chance of your website to be hacked
• Monitor your websites security health
• Security tools for Login Security
• Protect against malware

What Wordfence Addresses

• Malware scanner checks core files, plugins and themes for malware
• Checks for bad URLs, SEO spam, harmful redirects, backdoors and code injections
• Offers advanced security tools for the most security you can have
• Login Security
• Offers Wordfence Central – a spot to manage the security for multiple sites in one place
• Uses a Web application firewall used to identify and block malicious traffic
• Site checks for vulnerabilities and alerts you to suspicious activity or issues
• Repair files that have been changed by overwriting them with the original version
• Ability to track and receive alerts to important events such as administrator logins, attack activity and breached password usage.